Christine Rae influenced the staging industry from the beginning of her career, through the innovative development of a business training and certification program. Today she wants to share with you valuable tips for you and your staging business:

I am excited to provide this excerpt for you to use with your sellers. Writing the book was a huge challenge for me as it had to be completed in four months during the busiest quarter of my business. The whole book is a fabulous resource for stagers, digging into the minutia of prepping property for sale. This section is the segment HSD call The Part of Tens, which is the only part I am allowed to replicate. Feel free to use it with your clients in its entirety; if you use content for a blog/article please be kind and reference me, Home Staging for Dummies & Wiley Press.

SECRET: I actually hated the name; when I was asked to write the book, I wasn’t aware of how big their brand was, so suggested the title Home Staging for Smart People™ of course they wouldn’t do that.

Today I wouldn’t even use the word Home! The service truly is for smart estate agents, smart sellers, smart investors, smart property owners as a whole and for SMART Entrepreneurs looking for a business opportunity.

Even though the process of readying property for sale has been around for decades, the stumbling block is usually the seller first – don’t want to do the work, don’t have the money, estate agent second (doesn’t want to offend seller) and the stager third (because the stager doesn’t know how to overcome the roadblock) I can teach you how to overcome all three challenges!

NOW more than ever is an amazing time to be involved in the industry of property prep, because sellers are getting savvy, agents are looking for a marketing edge and stagers are learning how to overcome objections.

Want to learn the ten mistakes sellers often make? Would you like to find out the ten tricks of the trade that help you sell a house? Or perhaps you are interesting in reading more about the ten reasons sellers don’t stage their properties (but should)?

Download Home Staging For Dummies’ Part Of Tens HERE.



I am originally from Yorkshire, best-selling author of six best-selling books including SOLD, and I am happy to field any questions you may have. Feel free to email me

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