Danielle Sinclair is an Interior Designer and Home Stager based in Oxfordshire and like a lot of us gets quite excited about adding new products to her portfolio. With the environment and sustainability at the forefront of her mind, after designing and building her own green home last year, she wanted to invest in a better value and more sustainable product to offer her environmentally conscious home staging clients.

December saw the launch of her Cardboard Home Staging services where she created a pop up lounge, study, dining room and bedroom with the help of over 30 interior and lifestyle brands. The exciting launch was a huge success, Danielle curated all the products from local businesses as part of a unique collaboration, many of them 100% recycled and vegan.

“Some of my clients want a quick sale and are working to a lower budget, the cardboard furniture and kitchens are practical and perfect for this market. When styled the products look so realistic and give the wow factor to any empty property in a matter of hours”

Exploring further I discovered that there is a market for the more environmentally conscious builders and property developers. They want to show their buyers a fully Eco friendly business practice and want reusable, recycled furniture and accessories. This is also an area I am going to be specialising in”.

At the event Danielle really wanted to get some feedback about the furniture and reach out to the community with a guest list including local brands, estate agents and designers. Since the launch she has had meetings with architects, Eco home builders and property developers who have many new projects and want to move the furniture quickly between them to save on costs.

This clever cardboard furniture arrives flat pack, and consists of plain cardboard boxes and modules. LUUCK is a modular furniture system that draws inspiration from the timeless shape of a cube. Consisting of cleverly folded and connected cardboard panels which offer a range of possibilities to customise the layout of furniture according to the project. It is, of course, the creativity and unique skills of the designer that make these cardboard boxes into amazing interior schemes which sell houses!

“I made an investment in the Cubiqz furniture because I wanted to be able to have a range of furniture at my finger tips to react quickly to my client’s needs, I also wanted to practice with the furniture myself and hold as many events as possible to spread the word and promote my services.

I am looking forward to growing Oxford Home Staging and the Cardboard Packages, which start at £500, with the support of the team in the Netherlands. They are brilliant and I can highly recommend their services”

What next? Danielle is currently looking at how to make the furniture even more interesting and is working with a specialist to look at various finishes for the kitchens, fireplaces and other ideas to make the service totally unique, ensuring that it can still be recycled at the end of its life!





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